Aladdin Plumbing Corp. is mentioned in the New York Times article Seizing the Day in Slippery Times by Deborah L. Jacobs. Read the entire article Seizing the Day in Slippery Times on the New York Times website. Also read Estate Planning Smarts and Small Business Legal Smarts by Deborah L. Jacobs.
STAND OUT FROM THE PACK As customers increasingly seek comparison bids, business owners find themselves submitting more proposals, getting squeezed on prices and closing fewer deals. In this environment, the best defense is to set yourself apart from the competition.
Aladdin Plumbing in Park Slope, Brooklyn, which competes with six other companies in the area, tries to stand out by being a resource for consumers. Randy and Erik Gitli, who have run the 32-year-old business since their father, Gerald, retired in 2002, estimate that they spend an hour a day educating customers and prospects on everything from new heating systems and plumbing fixtures to energy-saving devices and rebates from government agencies. (Aladdin supplies the necessary forms.) [more]
The article points out how their family-run business stands out in a crowded vertical by educating their customers.
Aladdin Plumbing in Park Slope, Brooklyn, which competes with six other companies in the area, tries to stand out by being a resource for consumers. Randy and Erik Gitli, who have run the 32-year-old business since their father, Gerald, retired in 2002, estimate that they spend an hour a day educating customers and prospects on everything from new heating systems and plumbing fixtures to energy-saving devices and rebates from government agencies. (Aladdin supplies the necessary forms.) [more]